Bromley launches the first Enterprise Rent-A-Car campaign aimed at Hispanics

Bromley spoke to PRODU on the occasion of the launching of the campaign Va por ti, make for Enterprise Rent-A-Car.The initiative represents the first campaign of the brand centered exclusively on Hispanics. The goal of the campaign is to inform about Enterprise´s offer to pick up with no additional cost clients who wish to rent a car.Recent research carried out by Bromley indicated that although the affordable prices, comfort of the vehicles, reliability and fuel-consumption-efficient, many do not know that the badge service of picking up clients is free.”Through the study we saw the opportunity to connect with the Hispanic consumer and there were also several subsidiaries in several states asking for communication in Spanish for their clients” told PRODU Ayon Wen, director of Accounts and Strategic Planning at Bromley.The creative approach of the campaign is pan-hispanic and shows Latins in the USA from diverse countries of origin who share the news of this advantage, using the power of spreading the word, something that is so common among Hispanics.The advertising ads will be shown on TV, radio and the Internet, as well as in Enterprise stores. The ads will debut in six pilot markets in Texas and New Mexico with the potential to be expanded to additional market throughout the year.”Knowing that the leading rental car brand is only now entering the Hispanic market may seem a bit late, but then you understand that all their actions are very well thought through and with firm steps, and that explains why they have waited for the right moment to address Hispanics”, ended Evita Puente, creative account director at Bromley.