To offer advertisers a new path to impact their audience, now through applications, in a moment when the quality inventory in mobile devices continues to be scarce, has been the new bet made by Teads , a firm that specializes in outstream video technology, by presenting in the market its SKD (Software Development Kit), the first in the industry to offer publishers the integration of outstream video formats in their mobile applications.Pierre Chappaz, executive chairman for Teads, explains that they are aiming at publishers with professional quality contents in apps, which represents a new opportunity to make their contents more profitable through advertising.”As soon as publishers begin to adopt SDK to open premium video inventory in Latin America, advertisers will reach more mobile device consumers. Since 95% of mobile traffic in Latin America is generated through wireless wi-fi connections, our outstream formats are prepared to offer superior quality and results”, says Eric Tourtel, executive director of Teads in Latin America.Teads already implements its technology in the channels and supports of many of the main media groups worldwide in PC and mobile web environments such as Hearst, Grupo Godó, Reuters, Forbes, The Economist, The Washington Post or The Guardian, among others.
