Paulo André Bione, director del Wave Festival
Wave Festival in Rio presented its complete list of jurors for its 2015 edition. Brazil continues to be the country with the highest representation, with 24 professionals on the list, followed by Argentina with 10; The USA and Chile, with 6; Colombia with 4; and Mexico with 3. Even though each category has a president, the jurors in most cases analyze more than one area. Those in Cyber, for example, also evaluate the works of Mobile. The same relation is valid for Film and Film Craft; Press and Outdoor; Design and Promo, Direct, Green and Radio.The jurors of PR and Branded Content will be exclusive for each one of the areas. The juror of Blue Wave will gather a council formed by the 13 presidents of the jury. Last week, the organizers of the festival defined the substitution of the president of Branded Content, Jaime Rosado, who left JWT Puerto Rico for a position in the European operation of the net. The new president will be the Argentinian Walter Loli from Tribal Worldwide.The organization of the festival did its best to maintain acclaimed names of the advertising field in the region, but also encouraged a higher number of jurors from the new creative generation. “They are names that already have a reputation and are still young. We need to broaden our horizons and bring new blood to the festivals to understand and accompany changes in the advertising industry” pointed out Paulo André Bione, director of Wave.{See jury list;www.wavefestival.com.br/eventos/2015/wave-festival/pt/juri}