MERCADEO Versión en español
Growth of content marketing catches the attention of users
Patricia Molina| 19 de noviembre de 2014
61% de los consumidores se declara más propenso a comprar en empresas que crean contenido personalizado
Marketers know they are in a steep walk when it comes to attracting audiences with content marketing. The content marketing campaigns have gained importance among sellers or merchants, being essential in their ability to create engagement with consumers and generate leads. In fact, 61% of consumers stated they are more likely to buy to companies that create customized content.One of the biggest challenges of the so-called marketing B2B and B2C is to perform good practice for measuring the rates of return on investment (ROI); and according to a study by the marketing company Kapost, only 27% of marketers track metrics content effectively.With this information in relation to marketing content, the digital magazine Captora, has taken the opportunity to make an infographic with all the information on how to optimize the objectives of content marketing or how to make strategic decisions.In conclusion, it demonstrates why companies need content marketing, how marketers are organizing their goals for marketing content, what content is proving to have the best return on investment, and more.See full information through the infographic of Captora by clicking {here; http://www.marketingdirecto.com/wp-content/uploads/2014/11/Captora-Mashable.jpg}.
