MERCADEO

P&G changes its strategy and draws the attention to sampling

Patricia Molina| 17 de noviembre de 2014

CEO de P&G, A.G. Lafley

Procter & Gamble the world’s largest advertiser has made public a reduction of spending on advertising for a while but this does not mean that its advertising spending on TV in the USA disappears; they can still count on windfalls. What P&G is doing is to focus more investment on their marketing efforts towards various sectors.Over the last decade, the CEO of P&G, A.G. Lafley has introduced new terms in the language of marketing for the company such as the “first moment of truth” (when people decide whether to buy a product in a store). Lafley calls the new sampling strategy as a “point of entry into the market” (or POME in a new acronym used by P&G).Sampling in hospitals and other places where P&G can reach new mothers has been one of the keys to Pampers and Huggies of Kimberly-Clark Corp in the stock market of the USA in diapers and training pants in the past year. POME intends to address surprisingly low percentages of people who have tried P&G brands still relatively well established.Meanwhile, Jon Moeller, Financial Head of P&G explained that these changes are part of the efforts to maintain the reduction of US $ 4 billion in “no advertising.” This shows that P & G continues to shift to less expensive digital media.Learn more by visiting the official website {P&G; http://www.pg.com/es_LATAM/VE/index.shtml}.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image