The beauty market finds new challenges

With time and intercultural mixtures, the skin complexion in the USA and hair textures are demanding more attention, and manufacturers like Curls Unleashed, Curls, Briogeo, Ouidad, DevaCurl, Oyin Handmade, Jane Carter have accepted the challenge.According to a study by Kline & Co., the growth of the cosmetics market has grown by 3.7% this 2014, reflecting the impact of this new consumer in the global beauty industry. With an overwhelming number of product options, brands are challenged to present new clear benefits and better value propositions to drive sales.”In the last three years, corporate giants like L’Oreal have expanded their marketing efforts targeting ¿MARRONES? globally, and US retailers like Target, Ulta, CVS and Duane Reade increase multicultural beauty offers,” Olivia Scott said, founder of Omerge Alliances. “Our contribution is creating unique brand personalities and compelling marketing campaigns that show how the products improve the lives of consumers’’. The branding strategy, the development of a marketing plan and promotional activities such as content marketing and brand event production will be essential for the growth of businesses in the productive sector. The beauty market is changing, and manufacturers better take into account this data to continue penetrating the preferences of their customers.