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Lancome celebrates the Genifique Day in aid of St. Jude
27 de octubre de 2014
Cada año, en honor del Día Genifique, se recaudan miles de dólares en donaciones vitales para St. Jude
Each year, in honor of the Genifique Day, thousands of dollars are raised in vital donations to St. Jude. Each bottle of Genifique sold helps the hospital fulfill its mission of finding cures and saving children battling cancer. In addition, the brand will continue its social media campaign, inviting users on Instagram or Twitter to be photographed with their hands forming a heart with the hashtag #LancomeGivesBack, and the brand will donate $ 1 to St. Jude. “I am honored to be affiliated with a brand like Lancome supporting such a worthy and important cause,” the ambassador of Lancome Lupita Nyong’o said. “I understand how important it is to support efforts to find cures for critical illnesses, and therefore I proudly support the work done by St. Jude.” “Thanks to Lancome and other backups, St. Jude Children’s Research Hospital is leading the way the world understands, and is due to cancer and other potentially fatal diseases of childhood,” Richard Shadyac Jr., President and CEO ALSAC / St. Jude Children’s Research Hospital, said. “Our founder Danny Thomas believed that no child should die in the dawn of life. To fulfill his promise, St. Jude depends on initiatives such as the National Genifique Day to support research and treatment of saving lives in the hospital and ensure that no family ever gets a bill from St. Jude for treatment, travel expenses, accommodation and meals.”
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