MERCADEO Versión en español
GfK MRI and Santiago Solutions Group joined to support a healthy lifestyle
Patricia Molina| 15 de octubre de 2014
Según GfK, en EE UU el bienestar ya no es sólo la comida orgánica y el yoga
GfK MRI and Santiago Solutions Group have agreed to serve merchants to reach their customers according to their attitudes and behaviors related to health, wellness and vitality. Based on consumer insights of the advanced research guide of opportunity, innovation and predictive analysis measures, SSG Spectrum Wellness program uses a variety of factors to assign a welfare score to each of its customers in the database of GfK MRI. By identifying patterns of welfare, barriers, and commitment to their customers, marketers can use the skills to understand the levels of welfare receptivity of their customers and adapt their growth strategies accordingly. “In the USA, welfare is not only organic food and yoga” Susan Nuñez, VP of Sales for GfK, said. “Wellness Spectrum helps traders understand these complex behaviors and attitudes, creating products and campaigns that speak of the desire of consumers to be better for themselves.” Scores can add dozens of features, including the kind of trade, influencer level, purchasing habits and the segments of generation, ethnicity or race. These can also be applied to enrich the databases of internal customers or email lists or mobile through other suppliers.For more information, visit {GfK;www.gfk.com/us}.
