MERCADEO Versión en español
BBC Mundo will be available on digital platforms of ImpreMedia
Patricia Molina| 14 de octubre de 2014
Hernando Álvarez, editor de BBC Mundo
The leading Hispanic company of news and information in print and digital media in the USA, ImpreMedia, incorporates the BBC website in Spanish to their digital platforms through a syndication deal. Videos, audios and texts of awarded the web are now available to users in major impreMedia sites such as {La Opinión;laopinion.com}. ImpreMedia welcomes this new agreement, hoping that the content quality of the BBC strengthens and diversifies the supply of impreMedia to their audience. “This collaboration will enrich our digital sites and we aim to please our audience with information of the highest quality,” Juan Varela, VP of Content at impreMedia said.The editor of the BBC World, Hernando Alvarez said he was glad with the project: “We are always excited to work with high quality recognized worldwide brands. We hope to expand our user base thanks to this excellent collaboration.”This website has a strong presence in Latin America, where it has established multiple alliances to organize national leading publications. It also attracts audiences of the Hispanic market in the USA and Spain. “We are delighted to have reached this multimedia agreement with impreMedia, the leader in the Hispanic market in the USA in digital and print media. La Opinion and El Diario help the BBC to reach a new audience in Spanish, especially in New York and Los Angeles,” Frederick Durman, head of Business Development for Europe and Latin America of the BBC, said.
