MERCADEO

Havas and AOL are looking for maximixing the impact of advertising in television

Patricia Molina| 30 de septiembre de 2014

Dan Ackerman, jefe TV Programática en AOL Plataformas

AOL Platforms, a division of AOL, announced this week an expansion of its technology partnership with Affiperf, Havas’ global trading desk for programmatic purchase, intending to include television advertising. The announcement was made at the second annual programmatic Presale of AOL, where brands and agencies met to discuss the power of a unified data-centered platform, and the convergence of digital and linear TV.”The old rules of the media do not apply in a world that is becoming increasingly data-driven,” Dan Ackerman, manager of Programmatic TV at AOL Platforms, said. “Havas’ strategy of using technology to discover new marketing opportunities through video channels offers customers greater value and impact of their investments. AOL Platforms, in tune with key customers such as Havas, continues to build the backbone technology of converging media” he added. Affiperf adopted Adap.TV purchase platform to plan, purchase, measure and optimize specific TV advertising campaigns in the United States. As it is an expansion of the current use of digital video platform, it will enable the agency to unify and improve their efforts in terms of Digital TV and ensure a more efficient return on investment for their advertising clients of the world’s leading brands.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image