MERCADEO Versión en español
Celebrating the legacy of tomorrow with Verizon
25 de septiembre de 2014
Lopez Negrete creará más de 30 videos, usando una mezcla de estilos, desde narrativas tipo documentales a entrevistas uno a uno
To celebrate the Hispanic Heritage Month, Verizon Communications presented its campaign Legacy of tomorrow. Through a series of videos and pictures in which six real stories are told, Verizon presents consumers six unique ideas that have improved the lives of others. Creative pictures and real life conversations are combined with fun and interesting dialogues that give life to these individuals, in their own words. The result is a presentation that suggests going beyond the norm to create lasting legacies.”We are extremely proud of the energy and passion of these stories,” Kim Collins, director of multicultural marketing for Verizon Wireless, said. “As a company that loves advances in technology and communications that enrich and empower people to improve all aspects of life, we are committed to strengthen and recognize the achievements of the Hispanic culture in Verizon.” “The idea is simple: human ingenuity coupled with Verizon technology can create positive change,” Vicent Llopis, executive creative director at Lopez Negrete, said. “It is also a campaign to celebrate stories that have not been told, so that the videos had to be captivating and sharable, and also expressed clearly and directly the relationship between Verizon and Latinos telling their stories.”Lopez Negrete will create more than 30 videos using a mixture of styles, from narrative to documentary type interviews one by one, and promote the digital aspect of the campaign with the creation of a single web page in English and Spanish.To see these stories on the website dedicated to Legacy of tomorrow, click {here;http://www.verizon.com/creafuturo/}..
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