MERCADEO Versión en español
The millennial generation is beyond the constant use of technology
Patricia Molina| 22 de septiembre de 2014
Millennials son una generación comunicativa, pero el 84% de las impresiones son a través del boca a boca
Everyone is talking these days about the Millennials. And most of the stories about them focus on the fact that they are a very social generation. For example, a report said to be “highly dependent on social media and technology”; other notes that Millennials are taking advantage of social influence. Certainly, this group is highly social, with huge implications for brands. But there is still confusion about where their social activity takes place and the best way to activate it. As a result, some sellers may misinterpret the best way to relate to them.Millennials are a communicative generation, but despite their understanding of technology, 84% of word of mouth impressions are the result of offline conversations, especially face to face, according to the latest research from The Keller Fay Group. The media and content marketing easily fit into the social exchange of the so-called Millennials. Almost two thirds of their talks on brands include references to things they see online or on TV, or the point of sale, or other means. Meanwhile, brands that want to establish a powerful social strategy for Millennials should adopt an overall social perspective and consider all marketing touch points that come to them, and take into account the channels through which the Millennials share their brand stories.
