MERCADEO Versión en español
Hispanic Market Advisors offers tips to brand in the Hispanic Heritage Month
Patricia Molina| 19 de septiembre de 2014
Reconocidas empresas se unen a la celebración del Mes de la Hispanidad
In order to help brands deepen their relationship with Hispanic, Spanish SEO Provider of Hispanic Market Advisors, shared some advice for brands and organizations to join in the celebration of the Hispanic Heritage Month with activities that can develop and deepen multicultural connections. Sebastian Aroca, managing partner of Hispanic Market Advisors, reminded brands: “The celebration of the Hispanic Heritage Month is a wonderful opportunity for smart and innovative brands to learn more about the Hispanic community and join the celebration without sounding arrogant.”Some offered ideas on how to celebrate and honor the diversity of Latino culture are: recognize Hispanic employees for their contributions, integrating diversity into business, join organizations and Hispanic minority business programs, strategic alliances with multicultural agencies and communicate to interested parties; and why and how a company embraces diversity. In conclusion, marketing requires knowledge of the culture of customer buying habits and preferred methods of communication. Due to the increasing competition, it is natural that all markets are saturated with time which makes it difficult for established businesses to grow. However, there will always be growth opportunities for organizations to prepare multicultural connections. Celebrating the Hispanic Heritage can be a great platform to start these efforts.
