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Apple Pay will be accepted in McDonalds
Patricia Molina| 18 de septiembre de 2014
McDonalds se alineará al avance del pago virtual a través Apple Pay del iPhone 6, iPhone 6 Plus y Apple Watch
McDonald’s announced a partnership with Apple to incorporate the role of virtual payment Apple Pay in iPhone 6, iPhone 6 Plus models and Apple Watch. Thanks to this application, consumers can pay their meals and beverages at more than 14,000 restaurants in the United States, both in the counter and at the Automac. The integrated function will be available in mid-October, through an automatic update on devices. McDonald’s is working to expand globally in the coming months this service, which will facilitate the process of ordering and cashless payment.This agreement reinforces the commitment of McDonald’s innovation to adapt digital opportunities to their business in order to simplify the lives of consumers and approach them a transformative experience for the more than 70 million customers worldwide. The digital business strategy looks for taking advantage if the reach and brand positioning to identify and create partnerships to deliver innovative customer experience. In this line, they opened global digital marketing office in San Francisco in June, where major efforts are being made in the area of digital commerce. The collaboration with Apple is the beginning. McDonald’s is an attractive partner for technology companies because of its reach to millions of customers daily worldwide. This announcement is a great example of how digital technology can simplify the experience of its consumers.
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