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Nielsen Report: The rise of Social TV represents a great opportunity for advertisers
Patricia Molina| 17 de septiembre de 2014
Cada vez más y más estadounidenses están haciendo crecer la TV social
According to a recent report by Nielsen, Digital Consumers 2014, 84% of the owners of smartphones and tablets in the United States watch the TV with a second screen on hand. These devices are fueling a wave of conversations between friends and fans on social media and in real time while the television programs are developed. More and more Americans are growing social TV, and viewers have become ambassadors of value for advertisers, whose objective is now to maximize the media impact resulting from their campaigns.Advertisers and marketing teams should look at the features of the program to identify areas that regularly generate conversations in social media, in addition to analyzing the audience to understand its size and demographics. To learn more about how audiences vary in the categories of brands which consumers tend to talk, Nielsen also analyzed the affinity between TV chains and three separate categories of brands. The analysis found differences between audiences in each category and their chances of participating in a social conversation. So advertisers can use this data to refine their business investments and sponsorships to attract the appropriate consumer. The affinity with the brands can help advertisers to use these media spaces to achieve their campaign goals and also help inform the positioning of the programming while sales strategies are built.
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