MERCADEO Versión en español
Celebrate the Hispanic Month with five ideas that build brand knowledge
Patricia Molina| 12 de septiembre de 2014
Hispanic Market Advisors celebra el Mes de la Herencia Hispanas con unos consejos útiles
In order to help brands deepen their relationship with Hispanics, Spanish SEO provider of Hispanic Market Advisors, presented some tips for brands and (public and private) organizations joining in the celebration of Hispanic Heritage Month activities so they can build and deepen multicultural connections. Sebastian Aroca, partner-founder of Hispanic Market Advisors, remembers to brands: “The celebration of the Hispanic Heritage Month is a wonderful opportunity for smart and innovative brands to learn more about the Hispanic community and join in the celebration without sounding arrogant”.Some ideas on how to celebrate diversity and honor Latino culture are: 1 To acknowledge the contributions by employees who come from different cultures and backgrounds. The Army, for example, celebrates the different cultures that make up American society.2. To accept the diversity in a business, which does not mean dancing merengue with colleagues at a networking event, although they suggest that this could be fun. To integrate diversity in your business requires knowledge of the culture of the customers buying habits and preferred communication methods. 3. To becoming a corporate partner with the Hispanic Chamber of Commerce of the United States.4. To establish strategic alliances with multicultural agencies. After all, the growing Hispanic consumer purchasing power is estimated to reach $ 1.5 trillion in 2015. 5. To communicate stakeholders why and how your company embraces diversity.
