Multicultural Marketing Firm announces change of name to Marketing K. Fernandez

Karla Fernandez Parker recently announced the renaming of her agency K. Fernandez Marketing. The relaunch of the award-winning Texas-based agency seeks to project its expertise and experience in the multicultural world of today. K. Fernandez & Associates was launched in 1996 as a Hispanic advertising agency full service to meet the needs of corporate brands seeking to specifically target and advertise the Hispanic market.Over the years, the agency has evolved into a resource that provides leadership, knowledge strategy and competitive brand positioning. The firm offers its clients a highly specialized and experienced team, responsive to the multicultural client and able to provide a total comprehensive approach to consumer of total market. “It was time to redesign the agency’s brand to better reflect who we are, what we offer and our experience specialized in multicultural world of today,” the CEO, Karla Fernandez Parker, said. “We are helping clients to cope with the complexities of New Texas and beyond, as a one-stop shop for the best equipment and the right ideas.” The agency has handled many advertising campaigns aimed at the general and Hispanic market for clients such as Germania Insurance, Texas CASA, Melrose Family Fashions, Legacy Home Healthcare, DolEx Dollar Express, Texas Association of Realtors, Buffalo Wings & Rings, National Episcopal Church, United Healthcare and Brownsville Public Utilities Board.