Donald Gunn, fundador de The Gunn Reporter
The Gunn Report published El Poder de la Impresión (The Power of Print), a study on the most awarded printed outdoor advertising worldwide for the past 15 years, and also identified 13 dramatic formats of print advertising used to attract consumers creatively and effectively. In the report, a total of 1028 winning campaigns in various countries have been classified by The Gunn Report in a ranking per year between 1999 and 2013. In addition, the report includes a specific description of the process undertaken to identify each of the 13 formats, as well as a total of 140 examples of studies that support the analysis. “El Poder de la Impresión is a comprehensive and useful study that identifies the 13 best opportunities for finding attractive and effective solutions for print advertising,” Donald Gunn, founder of The Gunn Reporter, said. “It is a valuable tool for experienced industry professionals who are looking for a spark of inspiration, or an educational document for students and young idea men,” he said.The 13 dramatic formats identified were: 1. Information; 2. Fresh thinking; 3. Demo printed; 4. Dramatization of necessity; 5. Exaggerated Graphics necessity; 6. Comparison; 7. Storytelling; 8. Exaggerated graphic for the benefit; 9. Using images associated lifestyle; 10. Mass media Idea; 11. Product provides the graphic; 12. Format of parody and 13. Participation. To read the study, visit {The Gunn Report;www.gunnreport.com}.
