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Experian and Univision partner to offer the Crédito y Más financial product for the Latino market in the USA
15 de julio de 2014
Experian y Univision se unen para ofrecer el product financiero Crédito y Más dirigido al mercado hispano de EE UU
Experian Consumer Services-Affinity and Univision Communications announced the launching of a credit product in Spanish and an online financial resources center for the Latino community in the USA.Each organization has contributed their own experience to create Crédito y Más (Credit and More), a product designed to be culturally relevant to over 55 million Latinos in the USA, as they keep boosting financial services growth. A 2012 study by Experian Simmons showed that the number of Latino cardholders increased over 20% and the number of Latinos with debit cards/ATM has more than doubled compared to non-Latinos. Furthermore, a 2013 study revealed that 82% of Latinos believe that keeping up-to-date about their credit history is important.”Univision is the most respected information source for the Latino community,” said Allen Anderson, president of Experian. “We have recognized tremendous synergy with their organization in order to take credit education and financial products to the Latino market. This allows Experian to generate a very necessary solution for the Latino market in order to develop a closer relationship with Latino consumers.””Univision is proud to join forces with Experian, a leading credit report and score brand, to offer the Latino Community a custom-made credit solution and expand on our efforts to provide accesses for our community with services such as Crédito y Más,” said Kevin Conroy, Univision Comunications Business and Digital Developments president. “This partnership with Experian speaks volumes of our mission to inform, entertain, provide access, and empower the Latino community.For further information, click {here;www.creditoymas.com}.
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