Bacardí premiered the Fanático indomable campaign

Bacardí announced their Fanático indomable (Untameable Fan) fan contest, which encouraged football fans to sign and share a petition requesting employers three – hour pauses to watch television during working hours this summer, to have the opportunity to participate in an exclusive party with the broadcast of the final game.Bacardí’s untameable fans believed that seeing the best competing in Brazil is a right, and signing this petition could make it happen. Football fans everywhere could visit bacardifanaticoindomable.com to sign and share the petition. Each fan that signed participated in exclusive party during the final game, including transportation to and from the winner’s home to the place of the party, a private sector with a screen to watch the game and food for up to 10 friends of 21 years or older. The winner was announced on July 7, 2014 at the contest website.”Fanático indomable was designed to inspire our consumers to go after their passions bravely,” Arvind Krishnan, VP of Marketing and Rum Division of Bacardí said.” As a company, Bacardi has an excellent track record built on the pursuit of passion and celebration of our irrepressible spirit, which blends perfectly with the brand,” said Krishnan.Fanático indomable was an extension of the current global brand campaign untameable Bacardí indomable desde 1862, that comes to life nationally through television commercials, print media and digital that represent the true courage and determination that kept the rum brand and helped it develop.