Javier Campopiano, nuevo director creativo para América Latina y EE UU de Saatchi & Saatchi
Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as the new creative director for Latin America and the USA. In this newly created position, Campopiano will determine the creative approach and the agenda of the agencies of the network in Latin America and also he has the ultimate responsibility for the creative teams and their work.”We have redefined and combined the roles of the creative direction for the region, in order to get the best of our people in a changing communications landscape,” Cynthia McFarlane, President and CEO for Latin America and U.S. Multicultural, said. “We have a deep bench of outstanding talent across our network. Javier is an inspirational leader with passion, portfolio and experience to capture the hearts and minds of our people and continue our rich creative heritage.”Campopiano, 39, is a creative talent globally recognized. He has received numerous industry awards including Cannes, Clio, The One Show, FIAP, El Ojo de Iberoamerica, the Circulo de Creativos Argentinos and Sol de Iberoamerica. More recently, he was creative director of FCB Garfinkel and Del Campo Saatchi & Saatchi Argentina.On his new role, Campopiano said: “The region is in a stunning location right now, though it has always been a reservoir of fresh creativity, there was some disconnection with the reality of global business in the past. That is radically different today. I could not be more excited.”
