MERCADEO Versión en español
Diestes Ciro Sarmiento: Our teams diversity is giving added value to ideas currently produced at Dieste
19 de junio de 2014
Este año la agencia hispana fue nominada en los shortlist de las categorías Mobile y Promo & Activation
During the 2014 Cannes Festival, PRODU talked to Diestes Luciana Gomez and Ciro Sarmiento, Hispanic agency that in this edition was nominated in the shortlists of Mobile and Promo & Activation categories, for Muttbombing, the creative digital initiative for Dallas Pets Alive. In Sarmientos opinion, executive creative director, going to the Cannes Festival is an impulse of inspiration and resources. I believe that more agencies in the world are looking for ideas that start in a magazine ad and then integrate into mobile, like the clear example of Nivea that won the Grand Prix in Mobile this year.The idea man emphasized that this kind of pieces motivate the rest of the industry to think in small things supported by a big idea behind, and that can be sent to all the channels to create an integrated campaign. He also added that despite that the biggest percentage of the Cannes audience are idea men, he thinks it is important that the rest of the departments of an agency go. I think it is important that people from Accounts and Planning, that manage the agencies businesses, go and even bringing the clients would be great, he said.On her behalf, Gomez, Leader Brands executive director, added: At Dieste, our motto is collaboration and from the point of view of accounts, we are an important part of the creative process, not only to ease the process, push ideas and help the creative team, but from the beginning and before starting that process to identify opportunities, he ended.
