PRODU offers its vision about the Total market approach in the Cannes Daily News 2014

For the fifth consecutive year running, PRODU was selected for the Cannes Lions Daily News, to offer their views on the Hispanic advertising industry in recent years, and this time PRODU offered different views on the central issue of the moment: the Total Market approach.Since the concept appeared, it has not stopped being discussed at every summit, conference or event that involves the advertising industry. It is imperative to have the discussion on each agenda. Doubts are many both the agencies and customers, and no one seems to have the absolute truth.Industry leaders in the U.S Hispanic advertising market, such as Luis Miguel Messianu, ALMA’s president and CCO; Gustavo Razzetti, Lapiz’s executive VP and general director; Greg Knipp, Dieste’s CEO; Martin Cerri, Walton Isaacson’s senior creative director; Ciro Sarmiento, Dieste’s executive creative director; Alex Lopez Negrete, Lopez Negrete’s founder and CCO and Sergio Alcocer, LatinWorks’ president and CCO, offered their views and approaches about the trending concept.The article can be read on pages 67 and 69 of the Cannes Lions Daily News (Issue 2) or click {here; http://issuu.com/lionsdailynews/docs/d2_turner/69?e=1881560/8270960} to access the online version.