MERCADEO Versión en español
Hispanic agencies nominated in Cannes on the shortlist of the Outdoor, Mobile & Press
16 de junio de 2014
En cuanto a la categoría de Media, las agencias del mercado hispano este año no figuraron en el shortlist
During the second day of the 61st edition of the Cannes Lions, the shortlists of Media, Mobile, Outdoor and Press categories were released. Some Hispanic agencies were nominated: ALMA; Grupo Gallegos; Lapiz; Dieste; Bravo and La Comunidad Miami.As for the Press category, Lapiz highlighted within the shortlist, with two pieces in the subcategory of Art direction. Groupie and Interview are the names of the pieces made for the Gain brand of Procter & Gamble.Meanwhile, Outdoor juries included ALMA in the shortlist by Catapulta 2 and Catapulta 3 pieces made for Rosetta Stone, while Grupo Gallegos was nominated by the initiative to the Alzheimer Association with three pieces; the Bravo Miami agency was also selected by the Beatles and Bob Marley pieces for Popclick Headphones and La Comunidad Miami was nominated for four pieces for the city of Buenos Aires. In the Mobile category, Dieste appeared within the Innovation sub-category for the use of social networks, with the initiative for Dallas Muttbombing Pets Alive.As for the Media category, the Hispanic agencies were not included in the shortlist this year.
