MERCADEO Versión en español
Grand Prix for good in Lions Health is for Leo Burnett Colombia with Cancertweets
14 de junio de 2014
Fernando Hernández, DGC de Leo Burnett Colombia
With more than 1,400 submitted pieces and a total of 55 awards, the first edition of the Lions Health ended and the Grand Prix for Good was given to Leo Burnett Colombia for its campaign Cancertweets, created for the League Against Cancer.The award was made by the United Nations Foundation, that honors the initiative focused on a good cause for a non-profit client. The specialized jury that included Kathy Calvin, the United Nations Foundations president and CEO, supported the Colombian agency.Moreover, Japans Dentsu Nagoya was the winner agency of the Grand Prix, for its initiative Mother book, for Kishokai Medical Corporation.In turn, the jury of the Pharma. category, decided not to give the Grand Prix in that category. In general, there was given a total of eight golden medals, 19 silver and 26 bronze, being Brazil the most awarded country, followed by the United Kingdom and Australia, closely.”For the first edition of Lions Health, we wanted to elevate the level of creativity in the global health community,” Kathy Delaney, Saatchi & Saatchis global CCO and member of the jury Wellbeing and Pharma.Also, there were given two special awards for the Lions Health Network of the Year won by Leo Burnett and the Health Agency of the Year given to Langland Windsor.
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