MERCADEO Versión en español
Kia Motors encourages football fans in a series of commercials during the 2014 FIFA World Cup
9 de junio de 2014
La campaña publicitaria está producida en dos idiomas y fue titulada: Por un mes, seamos fans del fútbol
Kia Motors America joins the energy and passion of the 2014 FIFA World Cup, along with supermodel Adriana Lima, in an advertising campaign in two languages called: Por un mes, seamos fans del fútbol (For a month, let be soccer fans). The initiative includes TV, graphic, digital, social, billboards and radio commercials, as well as Kias participation as the main sponsor of the prior shows to the matches on ABC and ESPN, and it marks again the collaboration between Kia and Lima, after her unforgettable role in the 2012 Super Bowl Drive the dream commercial.In the commercials, the medium sedan Optima and the 2014 Sorento CUV, take Lima to a football field, a man cave and a pub to encourage those who are fans of this sport, making them fans during the month the World Cup lasts. The three commercials of 30 seconds were created by David & Goliath, and they can be seen on {Kia´s;www.kia.com/FIFA} web page. They were shown last June, 12th on TV, when the World Cup started.”The popularity of football in the States is growing fast and as the offical automotive partner of the World Cup, we count with a unique platform to show the most popular Kia vehicles to the different and passionate football fans all over the country,” Michael Sprague, Kias Marketing and Sales executive VP.
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