MERCADEO Versión en español
Tequila El Jimador launches Take home the spirit to connect with football fans
3 de junio de 2014
El Jimador se asoció con Foursquare para desarrollar la Guía del espectador
Tequila El Jimador, US Football National Team official sponsor and the annual tour of the Football Mexican tam around the US, announced the launch of the program Take home the spirit with a unique Foursquare component, the first of the brand.As part of their football platform, consumers can buy the limited edition of football bottles, participate in promotions in social networks and in the points of sales that include contests and coupons for the football championship in Brazil.El Jimador associated with Foursquare to develop the Guía del espectador (Watchers guide), unique in their kind, which will provide fans a list of bars and restaurants of 14 cities where the matches will be broadcast from Brazil. This innovative program is the first in which an alcohol beverages brand uses Foursquare to promote the places where the brand is available. Since 2011, the brand has committed with football fans creating programs that show the passion for this sport, Mark Grindstaff, Tequila el Jimadors VP and group director, said. Take home the spirit is an exclusive 360 program to celebrate the pride, the courage and the determination that each fan has for their national team and once more, we are very excited to be part of this enthusiasm in El Jimador.
