Dieste’s Erick Rodriguez: We did not expect the impact of this campaign

The best of Hispanic creativity was celebrated last Tuesday during the third edition of the USH Idea Awards, with an award ceremony to honor the work of the majority of strategic thinkers and creative workers of the industry. The Latino agency Dieste got, among other recognitions, the most important award of the night, in the top five best ideas of the year, for their Muttbombing campaign, for the Dallas Pet Alive foundation. PRODU talked to the creative duo composed by Erick Rodriguez and Raul Mendez, after receiving the award.“We didn’t expect the impact of this campaign, we are happy that such a simple and nice idea for a noble cause has got to this level” Rodriguez declared. We wanted to do something people are already doing and use Instagram, which is the media people are using for their selfies and it was the best way to promote these doggie’s adoption”, he added. On his behalf, Mendez commented: “When we presented the idea in the agency, everyone loved it, but anyone could imagine the impact it would have. In two days, the international media were already talking about the campaign and since it was for such a good and noble cause is extremely gratifying for us”.Muttbombing was done with real dogs and launched first on Instagram. The campaign consisted of taking selfies of celebrities or different users, photoshopped them and then make dogs say they are ready for adoption, in a creative way. A week after the campaign’s launch, DPA increased their friends in {Facebook;https://www.facebook.com/DallasPetsAlive?fref=ts} in 40%, the network they use to promote pets’ adoption.For further information, visit {#muttbombing;www.muttbombing.com}.