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Wing was awarded in FIAP and USH Idea
Patricia Molina| 30 de abril de 2014
Wing, the leading agency of service marketing communications focused on Hispanic consumers, was awarded with several prizes in the Latin American Advertising Festival 2014 (FIAP) and in the USH Idea Awards, both organized by AHAA. These festivals took place from April 28th to 30th in Miami.”Although I feel proud of these awards, I am not totally impressed. These awards talk about the quantity of talented young people that are in Wing,” Favio Ucedo expressed, Wings creative general director. “We all want to go on with this impulse”.Removal happens was Wings most remarkable effort, winning a silver award in the Interactive category and bronze in the FIAPs Promo category. Using the fact that removing a video from YouTube tells also a story, Wing thought Removal happens to show what happens after a divorce in the era of todays social media; users eliminate the evidence of their former happy lives.In the USH Idea Awards, Wing playlust for Lifebeat was awarded as a fashionable site/webpage in the Digital category, as well as the best live advertising in the Graphic media category.To get to the Millenium Generation with a safe sex message, Lifebeat, the non-profit national leader organization devoted to educate US young people about AIDS prevention, was associated to Wing to create Playlust.
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