MERCADEO Versión en español
Being Latino might be either an advantage or a disadvantage for millennials at work
Patricia Molina| 24 de abril de 2014
Tr3s ha realizado un nuevo estudio llamado Millennials: Hispanos en el trabajo y en el ocio
When Hispanic youngsters think about their work experiences, they believe that being Latino could be either an advantage or a disadvantage. This is the reason why Tr3s asked Hispanics ranging from 19 to 34 years old about this topic as part of its new project for 2014, known as Millennials: Hispanics at work and at leisure.Among the main conclusions of the research, it was found that seven out of ten say that being Latino help them at work. Most of them believe that being Hispanic is beneficial at their workplace. Both genders (men and women), as well as the age segments from 19 to 29 and 30 to 34, agree with this feeling, more or less in the same proportion.Besides this, it is believed that being able to speak Spanish with customers is the main advantage. Among the Hispanic millennials who feel that being a Latino is helpful for their job performance, two thirds say that speaking Spanish is a plus to communicate with the customers who speak that language.To conclude, it was revealed that being able to connect with co-workers is a secondary advantage. Four out of ten say that speaking Spanish helps them communicate with their colleagues and co-workers.Stereotypes and prejudices are used to make the Millennium Generation feel that being Hispanic may mean a problem at work. United States-born Hispanics are most likely to show this feeling.
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