MERCADEO Versión en español
Latinum Network expands leadership team with two executive appointments
Patricia Molina| 15 de abril de 2014
Latinum Network amplía su equipo de liderazgo con dos nuevos nombramientos ejecutivos
Latinum Network announced two new hires: Dave Jackson as Latinums VP of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community, a bilingual online community showcasing Hispanic consumer insights. These hires reinforce Latinums mission to help some of todays largest consumer brands engage the ever-growing multicultural community. As VP of Business Development for Latinum Network, Jackson will lead the commercialization efforts of the freshly launched mobile app, Veo. Created with the US Hispanic audience in mind, the new app provides a direct channel for major brands to engage with Hispanic consumers. Jackson brings nearly 30 years of marketing industry experience including a seven-year stint as AOLs VP of Sales and four years as CRO of video distribution platform GrabMedia, which was recently acquired by Blinkx.I am excited to be joining a company that is on the cutting edge of tapping such an important and influential market, said Jackson. Im thrilled to help Latinum develop and execute new and innovative ways to help our member brands engage with multicultural consumers. Mike Murakami, the new Senior Director of Research and Insights including the Voz Latinum community, is responsible for overseeing the online community that provides members with both syndicated and custom research for use by Latinum members. Murakami joins Latinum from Google, where he was Quantitative Marketing Manager, and has over 13 years of experience conducting quantitative and qualitative research.Voz Latinum provides member brands with data and insights straight from their target consumer, and Im proud to be working with the only company of its kind, with a focus purely on the multicultural consumer, said Murakami.
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