MERCADEO Versión en español

Aveeno launches video series narrated by Hispanic brand ambassador Kika Rocha

25 de marzo de 2014

Kika Rocha, embajadora de Aveeno para el mercado hispano de EE UU

The Aveeno brand debuts the informative video series The Beauty of Nature, Active Naturals Oat for your Skin, which lauds the ingredients found in nature and their potential to preserve and enhance natural beauty.The first, recently premiered short is narrated by the brand ambassador for the Hispanic market, beauty expert Kika Rocha, while Jennifer Aniston handles the English-language narration as brand rep for the general market. Both versions highlight the fascinating move from farm to lab of Aveeno Active Naturals’ main ingredient: oats. The short version in Spanish, Sentirse Bella, Naturalmente, engages Hispanic women on an emotional level, since it recalls traditions passed down from one generation to the next about the use of natural ingredients as beauty remedies.“As a passionate believer of products that contain natural ingredients, I’m extremely honored and thrilled to be part of this Aveeno campaign that shows our Hispanic consumers the value of nature and the essential elements it provides, such as oats, that we can use as part of our daily care routine to enhance our natural beauty,” said Rocha.To see the videos on the list, including the Spanish-language version, click {here;http://bit.ly/1mqAK2z}.

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