MERCADEO Versión en español
McDonald’s USA gives Hispanic kids the chance to accompany their soccer idols to the 2014 FIFA World Cup
16 de marzo de 2014
Los 25 Player escorts escoltarán a los jugadores en su ingreso a la cancha en una de cuatro ciudades donde se disputarán partidos
McDonalds USA is offering juvenile soccer fans a chance to meet their idols who will compete in the 2014 FIFA World Cup in Brazil this summer, plus the possibility of a $1,000 donation for the local soccer club of their choice.McDonalds recently launched its Player Escort Sweepstakes to offer 25 kids between ages 6-10 the chance to travel to Brazil and walk hand-in-hand with some of the best soccer players in the world when they walk onto the field to compete in a match of the 2014 FIFA World Cup soccer championship in Brazil. Every Player Escort, together with his mother, father or legal guardian, will set off for Brazil for five days and four nights, with the first stop in Rio de Janeiro.McDonalds 25 Player Escorts will be at the soccer players side when they trot onto the field in one of the four cities where the games will be played: Rio de Janeiro, Natal, Manaos or Recife. We know how much soccer has grown in the U.S., especially among young kids in fact, 30 percent of American households have at least one soccer player and many of these kids view U.S. soccer players as role models said Dean Barrett, senior VP and global relationship officer of McDonalds Corporation. Our Player Escort program aims to fuel kids passion for the game and inspire active play, while also giving twenty-five lucky U.S. winners an unforgettable experience with players.
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