Yahoo recently announced a complete makeover of its Spanish-language portal, Yahoo en Español, to feature a customizing app that allows the section of most interest to the user whether news, woman, celebrities, games, sports or other – to occupy the homepage, and all can be accessed on desktop computers, cell phones and tableta.The new homepage architecture is part of Yahoos corporate vision to make the daily habits of our consumers more entertaining, and of our marketing aim to give advertisers a better way to go digital to reach the Hispanic audience Yahoo en Español General Manager Javier Garcia told PRODU.The new Yahoo has been optimized to fit the daily habits of users such as reading their e-mail, finding the most popular stories, uploading images, checking the weather or getting the latest celeb gossip, and make it all easier by being available on a single page.The new page is more functional and intuitive, news content is more up-to-the-minute and of greater relevance. Plus users can filter, categorize and file stories on-site, and there are new apps that highlight the latest in Yahoo Weather, Finances, Flickr and so much more that individuals can customize according to their own interests.Yahoo has wrapped all in a more modern design, easy to navigate with fast search engine access. The new Yahoo experience, with its modern and familiar design, makes it easier for users to discover news and receive information Garcia said.
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