DDB Brasil wins Twitter account

DDB Brasil, a pioneering agency in using an on/off model of converging media, announced its next step forward in expanding its operations as an integrated agency: the Sao Paulo-based shop has won the Twitter account.The operating model, which goes into effect immediately, goes beyond providing the social network with conventional advertising services. Twitter and DDB Brasil will jointly develop business projects for which creative excellence and converging on/off media actions will combine to take brand-building to a new level.In practice, the creative DNA of DDB Brasil will maximize the opportunities for business strategies in which the characteristics of Twitter and that of other content providers – newspapers, magazines, online, television, radio and even urban furnishings like benches, streetlamps and more – will converge to multiply brand communications exponentially.“The consumer is rapidly changing the way he relates to media outlets. The time it takes to consume and share content almost doesn’t exist. Twitter is the synthesis of this behavior” said Monica de Carvalho, VP of media at DDB Brasil.