New Kia spot based on box-office hit The Matrix

Laurence Fishburne is back in his sci-fi role as Morpheus from The Matrix trilogy, in a multiplatform marketing effort by the automaker Kia Motors America for its new luxury K900 Sedan that debuted during the 3rd quarter of the Super Bowl.As in the movie, the surreal approach created by David & Goliath for a 60-second typically Super-Bowl spectacular shows Morpheus surprising a couple with an unexpected choice while they wait for their car at an upscale restaurant valet stand: “Take the blue key, go back to the luxury you know. You take the red key, and you’ll never look at luxury the same again” he says in a takeoff of the feature film. After choosing the red key, the plot thickens.”Kia has always been willing to challenge the status quo, and starting with our Super Bowl commercial, we are out to dispel the notion that tradition and history are what makes a luxury sedan” says Michael Sprague, executive vice president of Kia Motor America.The modern, elegant K900 marks a new era for Kia. The campaign was created to make people question all they thought they knew about the brand, showing a luxury side they have never seen before.To see the commercial, click {here;http://www.youtube.com/watch?v=Ob-wn52Dkmk}.