MERCADEO Versión en español
MiTu to provide Latino video content across all AOL digital platforms
27 de enero de 2014
MiTú proveerá contenido latino digital a todas las plataformas de AOL
The MiTu Network, a provider of Latino-targeted video content, announced an accord for content rights with AOL to provide programming across all its digital platforms, including The Huffington Post, AOL On, and its network of Hispanic content, Voces. The pact will allow MiTu to syndicate both its original content and that produced by its affiliates across AOL platforms, both in English and Spanish.This deal allows us to provide AOL, one of the worlds strongest and most recognizable digital platforms for news, entertainment and sports, compelling video content geared towards the Latino community which has demonstrated a passionate appetite for MiTús English and Spanish language, culturally relevant video content said Roy Burstin, CEO and partner of MiTu.AOL On says its mission is to provide viewers with the latest and most relevant visual content possible. We see this partnership as an excellent way to supplement our video catalog with high-quality content across a range of topics for our growing Hispanic audience, said Frank Besteiro, VP and head of business development for AOL Video.
