Sony Electronics presents new global ad campaign One Sony be moved

Sony Electronics launched a new integrated campaign, One Sony ‘Be Moved,’ which shows how the company provides people with incredible experiences through a fusion of art and engineering in its products and services. The creative campaign was developed jointly by the Wieden+Kennedy agency based in Portland, Oregon, and the global media agency Universal McCann, responsible for media planning and purchase.Michael Fasulo, president and COO of Sony Electronics, noted that “technology is an extension of how we live our lives and the One Sony ‘Be Moved’ campaign tells individual stories of artists and engineers coming together to create experiences that make you feel more”.The multiplatform campaign features a 90-second commercial, which debuted Jan. 12 during the annual Golden Globe Awards, entitled Join together. The campaign will also be backed by an online brand-experience site Be Moved (Sony.com/bemoved) that will allow users to interact with entertaining stories about Sony products and to learn details about some of the brand’s fans’ favorite products.Click {here;www.youtube.com/watch?v=xyokM38u0U0} to watch the spot.