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Pandora announces Chrysler as new partner

Patricia Molina| 17 de enero de 2014

Vehículos Chrysler contarán con servido de Pandora

Pandora, the leading radio service provider on the Internet, announced Chrysler as the 25th major automotive brand to join its extensive list of partners. Pandora will be available on the all-new 2015MY Chrysler 200 through the Uconnect Access on mobile devices, debuted by the Chrysler Group at the 2014 North American International Auto Show in Detroit.Pandora is also available on other Chrysler Group vehicles, including the 2014 Dodge Durango, 2014 Jeep Cherokee, 2014 Jeep Grand Cherokee, 2014 Jeep Gran Cherokee SRT 2014, and on the 2013 and 2014 Ram 1500 and SRT Viper.“Nearly half of all radio listening takes place in the car and we’re honored that Chrysler elected to feature Pandora on the launch of the all new 2015MY Chrysler200 vehicle” said Simon Fleming-Wood, chief marketing officer at Pandora.“We are excited to welcome new automotive brand partners like Chrysler who make it possible for listeners to enjoy their personalized radio stations while on-the-road and help build our potential audience for advertisers to reach consumers where they are most likely to enjoy radio” the marketing executive said.Pandora recently announced that more than 4 million unique users have activated the popular, personalized radio service through auto integration, recently introduced at the 2014 International Consumer Electronics Show at Las Vegas.

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