MERCADEO

Google buys Nest Labs to enter SmartHomes sector

Patricia Molina| 16 de enero de 2014

Google continúa apostando a la tecnolgía

Google is paying US$3.2 billion to buy Nest Labs, a manufacturer that develops high-tech versions of thermostats and smoke detectors that can interact and learn the habits of homeowners. This makes it the second biggest acquisition in Google history. The first was the long-standing company Motorola in May 2012 for US$12.5 billion.With this purchase, Google enters bigtime into the SmartHomes sector. What does Nest Labs do? It simply designs nice devices that, for example, set the temperature that users prefer depending on the season of the year and graduate it automatically.Remember that last year Google presented Chromecast, a device that lets users connect their televisions and mobile devices, and in that way help them to make the content on their smartphones more interactive with their smarter TVs.The company was founded in 2010 by Tony Fadell, a gadget guru who, while he worked at Apple, helped design the original iPod and iPhone. Its offices are in Palo Alto, California.

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