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Sergio George of Top Stop Music: The promotion of Salsa Giants was like the old days by word of mouth
17 de diciembre de 2013
Salsa Giants se grabó en vivo durante el Curaçao North Sea Jazz Festival en el 2012, frente a una multitud de 12.000 personas
The year 2013 ended with excellent results for music producer Sergio George, founder of Top Stop Music, who triumphed in the last Latin Grammys with three trophies in the categories of Producer of the Year, Record of the Year as producer and engineer of Vivir mi vida by Marc Anthony, and Best Salsa Album for Sergio George presents Salsa Giants.His latest hit disc, Salsa Giants, was born of Georges yearning to rescue the salsa genre for a younger generation. We thought of a meeting of old friends, of the best son musicians, in a great show for young people George told PRODU.Marc Anthony, Oscar D´Leon, Cheo Feliciano, Andy Montañez, Luis Enrique, Willie Chirino, Jose Alberto el Canario, Tito Nieves, Nora of the Orquesta de la Luz and Charlie Zaa accepted the invitation to join forces in the best get-together of salsa musicians of recent times. I called the singers and everyone said yes. The idea was for them to sing their greatest hits I wanted a show where the audience sings along with all the songs.Promotions designed by the record companies these days depend largely on digital platforms, but that wasnt the case with Salsa Giants. The promotion isnt thanks to the Internet because we had only one single to promote. It had to be like the old days by word of mouth he said.This year Salsa Giants will go on tour in Mexico City on Feb. 21-22, followed by Miami for a show on Feb. 28 at the Hard Rock Cafe, then on to Veracruz, Mexico, on March 1.
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