MERCADEO Versión en español
Honey Bunches of Oats launches brand new anthem in the general market and the US Hispanic market
13 de noviembre de 2013
Honey Bunches of Oats of Post Food announced the launch of a brand new song in collaboration with the new pop duo, Domino Saints. The exclusive video Smile while you shake it, is part of a campaign fed by the positive power of music and is being released simultaneously in the general market and the US Hispanic market.The national press, social media and the website {Bunch of Beats;www.bunchofbeats.com}, will invite consumers to share their own versions of the dance, and become part of the music movement that seeks to promote the brand from coast to coast.”Instead of focusing on opportunities to place our product in music videos, we wanted to go a little further and create a song to convey the spirit of the Post Foods brand. “As the brand increases its commitment to the Hispanic community, we envisioned an opportunity to partner with crossover artists and create a video that speaks to all fans of our brand” added Tony Shurman, VP of Marketing at Post Foods.”We want the cereal Honey Bunches of Oats to become the source of positivism in the morning, to give consumers the product, music, dance and instruments to express themselves authentically, to join the movement that will make the country smile” said Mike Foley, Senior Brand Manager US Hispanic & Export at Post Foods.
