Maltagliatti: Esta evolución no solo se la tienen que plantear las marcas, también los anunciantes
Carlos Maltagliatti , Microsoft Solutions Specialist LatAm spoke with PRODU about his participation in the second edition of WebCongress Miami, in which the executive of the leader in technology shared the vision with reference to new trends in the advertising industry following the evolution of digital platforms.”What we are asking from Microsoft is that we need to rethink advertising. The same ad formats we see today have 20 years in the market and their effectiveness waned considerably. Clearly we must find a combination of technology and especially emotional connection and also information in order to connect brands with consumers”.During his presentation, Maltagliatti shared part of a study by Havas Media Lab, in the U.S. market, where it was concluded that 70 percent of brands could disappear and consumers would not be aware of that change.Among other things, Maltagliatti said that regarding the evolution of advertising does not involve digital media, but the digitalization of traditional media. “Today digital media are beginning to be transversal, are no longer a separate silo of other media and because of that also presents a challenge for everyone in creativity, communication and media mix” he said.This evolution not only have to include the brands, advertisers also concluded Maltagliatti.
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