Hispanic agency Grupo Gallegos was awarded as Best Iberoamerica Independent Agency (agency category that includes regions of the US Hispanic market, Latin America, Spain and Portugal), during the annual edition of the awards the El Ojo of Iberoamerica.”We were very pleased to receive this award because it is the result of work done not only on television but also radio and content over the last year” told Pablo Buffagni, CCO of Grupo Gallegos,to PRODU .Grupo Gallegos received recognition for his work with the California Milk Processor Board, both in the regional and the local category. As for the awards at the regional level, the agency won the Silver Award for TV, with the tv spot Battle for CMPB; Silver Award for TV, for the positive campaign for CMPB; Bronze Award in editorial content for Bedtime books for CMPB; Gold Award in Production for Best full/integrated campaign for CMPB, Gold Award in Production for Special Effects in Battle and Silver Award in Best Direction for Battle.The categories in the local area (US Hispanic market) in which the agency was awarded include: Best TV Campaign for Hispanic TV in the US, for the tv spot Battle for the CMPB, Best Hispanic Radio Campaign in the U.S. for the CMPB; Best Performance of a Hispanic Agency of the United States (shared with the multicultural agency Lapiz), and Best Performance as Creative Director of the US Hispanic market, awarded to Pablo Buffagni honor he shared with Laurence Klinger, CCO of Lapiz.
Grupo Gallegos triunfó en Cannes con un León de plata y otro de bronce