Louise Benson named festival director for Lions Health and Eurobest

Louise Benson of The Guardian Edinburgh International Television Festival has been named by Lions Festivals as festival director of the newly launched Lions Health, which honors the creativity of communications in the field of healthcare and wellness.“Louise brings to the role vast experience, fantastic organizational and leadership skills and a great understanding of the importance of creativity, which are at the core of all our events. We very much look forward to welcoming Louise to Lions Festivals to lead Lions Health,” said Lions Festivals CEO Philip Thomas.For her part, the new director said “I’m extremely excited to be joining Lions Festivals. It’s a great honor to join the Lions Health launch team as its first festival director, and I look forward to giving the healthcare and pharmaceutical industries the Cannes platform they deserve.Benson, who will also take part in Eurobest, Europe’s top annual awards festival honoring creative excellence in communications, added that “Eurobest’s distinguished reputation for celebrating creativity throughout this most diverse continent provides it with endless opportunities for growth and reinvention. I can’t wait to get stuck into both!”