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Ford World News: Ford Warriors in Pink continues its fight against breast cancer

10 de octubre de 2013

El 100% de los ingresos netos de la venta de la camiseta, se destinará a la Fundación Dr. Susan Love Research

Ford Warriors in Pink, the program created by the Ford Motor Company to raise awareness and funds for the fight against breast cancer, continues its 19-year mission to make sure the subject of breast cancer never drops out of sight. During Breast Cancer Awareness Month, Warriors in Pink and actor Gilles Marini will be in New York City to promote the limited-edition United with Love T-shirt that Marini created to aid the fight against the disease.Ford Warriors in Pink has also launched two different video series. In Her World, created for the online celebrity news site PopSugar, is an intimate look at important women and their inspirational stories. Courage Talks, part of the Models of Courage campaign created in 2012, is all about the painful conversations that breast-cancer patients inevitably have to deal with.“Ford Warriors in Pink will continue to be a united force in the fight against breast cancer” said Tracy Magee, Ford experiential marketing manager. “As long as there are women and men out there battling breast cancer, we will be here fighting alongside them”.Marini, who has appeared on the television programs Dancing with the Stars, Switched at Birth and Brothers & Sisters, as well as in the movie version of Sex and the City, has united with Warriors in Pink to become an active warrior himself in the fight against breast cancer, and 100 percent of the money earned from sales of the T-shirt he created will go to the Dr. Susan Love Research Foundation.

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