Walton Isaacson shows off its creative talent in the Hispanic market with the campaign Recent Spanish Cinema in Hollywood

Argentine-born Martin Cerri, who joined the Walton Isaacson agency last March as creative director, presented PRODU with his latest work, a campaign for the Egeda US account.The campaign was designed to promote the festival Recent Spanish Cinema in Hollywood and Recent Cinema from Spain in Miami, an annual event that kicked off in 1994 in Los Angeles, and which in every edition highlights the finest Spanish films of the moment. It is sponsored by the Spanish Ministry of Culture and Education.The campaign is made up of four commercials that will screen on TV and in movie theaters, in the cities of Los Angeles and Miami. Production of the spots was done by Parana Films under the direction of Dos Ex Maquina. “At the agency we’re very pleased with the campaign, as I am in particular, because this campaign helps me underpin the main reason I joined the agency – to manage the creative department so that the agency will begin to have a high creative profile in the Hispanic market”.