MERCADEO Versión en español
Coca-Cola premieres new global ad Roll Out Happiness
3 de octubre de 2013
La activación de Coca-Cola logró unir a la gente y los ayudó a dejar a un lado las preocupaciones para disfrutar del momento
Coca-Cola launched its latest global commercial entitled Roll Out Happiness, a creation of Wieden+Kennedy Amsterdam for the brands ongoing Where Will Happiness Strike Next? series.The brand is seen making a city and everyday life a little less gray as it shows what happened when Coca-Cola literally rolled out a lush green park and grew happiness in an unexpected location.Coca-Cola is seen bringing people together, leaving their worries and cares behind to enjoy the moment as they transform a totally glum and gray city square into a local park full of color and fun.Developed by Wieden+Kennedy Amsterdam, the new execution consists of improvising a park in a dull, drab city square as a Coca-Cola machine rolls out grass in the midst of it, creating a green space full of contagious joy for passers-by, with trees full of fun and two Coca-Cola vending machines with the instruction “Take Off Your Shoes To Open Happiness”. Following that simple request not only rewards people with the fresh feeling of grass under their feet, but also with a refreshing bottle of Coca-Cola and an altogether joyful experience.”This is one of my favorite Where Will Happiness Strike Next? executions says Christy Amador, global digital brand strategist at Coca-Cola. The concept is so simple, yet uplifting it perfectly demonstrates our strategy and you can’t help but smile as you watch it!”. To see the video, click {here;http://www.youtube.com/watch?v=6Ih0Drtuufc}.
