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Youngjae Seo of LG Electronics: Research shows advertisers campaigns more effective on Smart TV
17 de septiembre de 2013
Michael Hudes de Yume
Yu Me, leading provider of digital and Smart TV advertising solutions at LG Electronics, made the first-ever study in the United States aimed at better understanding how consumers interact with commercials on Smart TVs.According to the results obtained, Smart TVs are an efficient advertising medium when accompanied by traditional television commercials. Some 67 percent of those interviewed said they have interacted or would consider interacting with Smart TV ads, since they tend to pitch products they find interesting.Smart TV creates a unique and exciting opportunity for consumers to interact and respond directly to an ad in-screen, which has not been possible with traditional TV says Youngjae Seo, VP of the Smart Business Center at LG Electronics. The research clearly underscores that brand advertisers can find better ad campaign effectiveness and ROI on Smart TVs when accompanied with traditional TV.The study showed that 90 percent of Smart TV owners are satisfied with their devices and 81 prefer using a Smart TV to a traditional television. Many of those interviewed said they use many apps on it and 17 percent are set to diminish or cancel their cable TV subscriptions next year, 13 percent more than last year.The results not only affirm a growing Smart TV market, but also highlight a tremendous opportunity for advertisers to increase brand engagement through Smart TV says Michael Hudes, executive vice president of emerging markets at YuMe, Inc. By understanding how people engage with Smart TVs, advertisers can better plan and target their audiences to improve brand awareness.
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