MERCADEO Versión en español
Pablo Rodriguez of IPG Mediabrands: The launch of Reprise Media in Miami will enhance the solid expansion of our services
Cristian Vergara| 5 de septiembre de 2013
Osvaldo Pavez, será quien lidere las oficinas de Reprise en Miami
IPG Mediabrands is opening new offices of Reprise Media in Miami to continue the expansion of its specialized services and reach the panregional market in Latin America and the Hispanic U.S.Reprise Media boasts a successful track record in the region that kicked off in 2011 in Santiago, Chile, and in recent months has expanded to Argentina, Colombia and Uruguay, providing services to such advertisers as Coca-Cola, MasterCard, Unilever, Microsoft, Embratur and more.The new Miami offices are under the leadership of Osvaldo Pavez, a responsibility he adds to his current duties as digital director for UM LatAm.In that regard, Pablo Rodriguez, president of World Markets LatAm for IPG Mediabrands, said: The launch of Reprise Media in Miami will enhance the solid expansion of our specialized services across Latin America; particularly in Miami, the pan-regionalization of our services, has shown a dramatic growth in recent times. For his part, Osvaldo Pavez, digital director of UM LatAm, said: Miami has become the capital of Latin American businesses, and as a result clients are demanding specialized, solid teams to handle their media investment in the city. Thats why we decided to launch a pan-regional operation for Reprise Media here, equipped of a strong team of savvy professionals with vast international experience in the digital area who can meet all clients needs and further expand our offer in the market.
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